AI, Leadership & Building Legacy: Wisdom from KW Operating Principal Steve Tufts

If you're thinking about buying or selling in Brevard County, this episode will change how you think about choosing a real estate agent.

Rick Bosley, Operating Principal of The Bosley Team at Keller Williams, sits down with Steve Tufts, a real estate leader with over 20 years of experience overseeing six offices along Florida's coast. Their conversation reveals what really matters in today's AI-driven real estate world.

Spoiler: It's not the technology.

What You'll Learn:

• Why AI can't replace relationship-based real estate (and why that's good news)
• What good agents actually do with AI tools (research vs. relationships)
• The authenticity problem in real estate marketing and how to spot it
• Why 1990s fundamentals still matter more than cutting-edge tech
• How to choose the right agent when everyone claims to use "advanced technology"
• What makes partnerships last 30+ years (and why that matters for clients)
• Red flags to watch for: generic content, lack of local knowledge, poor communication

Key Timestamps:

• 0:00 - Introduction: AI in Real Estate
• 3:07 - History Repeating: AI Mirrors Internet Hype
• 5:18 - When Technology Helps (And When It Doesn't)
• 6:50 - The Authenticity Problem Buyers Should Know
• 8:44 - The 20-60-20 Formula for Using AI Right
• 9:40 - Why Relationships Still Matter Most
• 13:05 - Building Trust That Lasts Decades
• 18:35 - Bottom Line for Brevard Buyers and Sellers

About Our Guest: Steve Tufts is the Operating Principal for six Keller Williams offices spanning Florida's Atlantic coast. With partnerships dating back nearly 30 years, he embodies the relationship-first philosophy that serves real estate clients best.

About Your Host: Rick Bosley is the Operating Principal of The Bosley Team at Keller Williams, serving buyers, sellers, and investors throughout Brevard County. He's passionate about combining proven fundamentals with smart technology to deliver exceptional results.

Connect with Rick:

• Website: https://thebosleyteam.com/
• Blog: https://kwbosley.blogspot.com/
• Podcast: https://rickbosley.buzzsprout.com
• Facebook: https://www.facebook.com/TheBosleyTeam/
• Instagram: https://www.instagram.com/thebosleyteam/
• LinkTree: https://linktr.ee/rickbosley
• Email: Rick@TheBosleyTeam.com

Whether you're buying your first home in Palm Bay or selling waterfront property in Satellite Beach, this conversation will help you make better decisions about who to trust with your real estate transaction.

If you found value in this episode, please subscribe, rate, and review Real Estate Insights with Rick Bosley.

Listen now: https://rickbosley.buzzsprout.com

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